Sign/Logo
Business Card & Menu
Uniform + Products
Fuzzy's was a challenge given to me to create a brand identity for a random imaginary small business. Fuzzy's is based out of Las Vegas, selling delicious ice cream out of a truck. My client wanted me to take inspiration from their mood board, which consisted of vintage Vegas and neon signs. The overall look consists of classic 50's diners, with a Vegas twist. My goal was to make their physical products clever and unique, resulting in the poker theme throughout my designs.